College of Fine Arts and Communication Liaison Librarian, Open Licenses Librarian
Where to find information on...
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ABI/Inform Global - Library DatabaseCompanies, products, business conditions, trends, corporate strategies, management techniques, accounting & auditing, banking, data processing, economics, finance, management, health care, human resources, insurance, marketing, advertising, real estate & telecommunications.
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Ad$pender - Library DatabaseAdvertising expenditure information on over 3 million brands and product categories, major industries, and companies across 18 media including cable and network TV, broadcast radio networks, major national newspapers and hundreds of business-to-business and consumer magazines.
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Ad Age: Library Access1986-present day, online library access
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Advertising RedBooks - Library DatabaseAdvertising. Contains U.S. and international agency profiles, global advertiser profiles and brands by company. Listings include executive names, emails, advertising expenditures, media categories, annual sales, brand names, SIC/NAICS codes, and other key data. The Agency Database contains detailed profiles with accounts lists, fields of specialization, key agency personnel, emails and more.
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Business Source Ultimate - Library DatabaseIncludes industry, company, & market research reports, case studies, company profiles, & financial data.
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Creativity OnlineCompany campaign highlights
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Hoover's - Library DatabaseBusiness profiles include headquarters location, officers and directors, key financial data, company history, specifics regarding production and operations, key competitors, and industry descriptions and codes.
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Marketresearch.com Academic - Library DatabaseMarket research reports. Industries covered - Service, Consumer Goods, Demographics, Food & Beverage, Heavy Industry, Life Science, Public Sector, Technology & Media.
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University Reporter - Library DatabaseConsumer demographics. This is the online version of GfK MRI's Survey of the American Consumer, psychographics/lifestyles, product & brand usage, and media preferences based on a sample households.
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ABI/Inform Global - Library DatabaseCompanies, products, business conditions, trends, corporate strategies, management techniques, accounting & auditing, banking, data processing, economics, finance, management, health care, human resources, insurance, marketing, advertising, real estate & telecommunications.
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Marketresearch.com Academic - Library DatabaseMarket research reports. Industries covered - Service, Consumer Goods, Demographics, Food & Beverage, Heavy Industry, Life Science, Public Sector, Technology & Media.
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GallupPublic opinion polls
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Pew ResearchPew Research Center polling and demographic topics and subjects
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Roper Center ArchivesSpecializes in data from public opinion surveys
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University Reporter - Library databaseConsumer demographics, psychographics/lifestyles, product & brand usage, and media preferences based on sample households.
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ABI/Inform Global - Library DatabaseCompanies, products, business conditions, trends, corporate strategies, management techniques, accounting & auditing, banking, data processing, economics, finance, management, health care, human resources, insurance, marketing, advertising, real estate & telecommunications.
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First Research - Library DatabaseBusiness, Marketing & Advertising, and Management. 900+ Industry Segments, updated with monthly statistics and indicators as well as quarterly trend updates, and State Profiles to monitor monthly employment, business and real estate trends in each of the 50 US states.
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Google Shopping InsightsExplore product trends and popularity across the United States.
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Nielsen Segmentation & Market Solutions - Library DatabaseLink is under Other SRDS Services. Market profile reports, demographics reports, lifestyle analysis reports, and PRIZM reports
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Passport - Library DatabaseA global market information database with extensive industry, company, country and consumer reports and statistics. Reports on emerging industries, country and consumer trends.
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University Reporter - Library DatabaseConsumer demographics, psychographics/lifestyles, product & brand usage, and media preferences based on sample households.
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YouGov Demographics ProfilerInfographic-style results on consumer behaviors
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Muck Racka great resource for finding journalists by beat, location, the topic they cover, or things they have shared or tweeted about online. It has a ton of options for searching, including media outlets where you can search for magazine editors, bloggers, and digital-only publications.
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Meltwateris a PR and social media monitoring tool that allows managers to interact on social media, curate content, track competitors and emerging stories, and measure the results of their efforts.
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Mentioninput your company name, an executive's name, or other information you want to monitor and the sources or sites you want to monitor. You can then get desktop or mobile notifications and emails when someone mentions the brand.
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Coverage Bookmakes it easy to collect and present the media mentions and results of earned efforts. You can upload offline coverage or simply input the URL of the article and Coverage Book will create a screenshot. The main dashboard shows the combined views, shares, and inbound links resulting from PR efforts.
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Cisionone of the most well-known and full-featured PR software options on the market. It's database contains more than 1.6 million journalists, influencers, and editorial contacts, The platform provides advanced distribution, tracking, and analyzing features to makes sure you never miss a mention or fail to prove the value of your agency's PR efforts.
Or...simply search via Google.