MC 3360: Public Relations Research Methods: The 5 Cs

Companies, products, business conditions, trends, corporate strategies, management techniques, accounting & auditing, banking, data processing, economics, finance, management, health care, human resources, insurance, marketing, advertising, real estate & telecommunications.

Advertising expenditure information on over 3 million brands and product categories, major industries, and companies across 18 media including cable and network TV, broadcast radio networks, major national newspapers and hundreds of business-to-business and consumer magazines.

1986-present day, online library access

Advertising. Contains U.S. and international agency profiles, global advertiser profiles and brands by company. Listings include executive names, emails, advertising expenditures, media categories, annual sales, brand names, SIC/NAICS codes, and other key data. The Agency Database contains detailed profiles with accounts lists, fields of specialization, key agency personnel, emails and more.

Includes industry, company, & market research reports, case studies, company profiles, & financial data.

Company campaign highlights

Business profiles include headquarters location, officers and directors, key financial data, company history, specifics regarding production and operations, key competitors, and industry descriptions and codes.

Market research reports. Industries covered - Service, Consumer Goods, Demographics, Food & Beverage, Heavy Industry, Life Science, Public Sector, Technology & Media.

Consumer demographics. This is the online version of GfK MRI's Survey of the American Consumer, psychographics/lifestyles, product & brand usage, and media preferences based on a sample households.