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Marketing: Suggested Databases

This Marketing guide was created to support research in Marketing.

All Marketing and Advertising Databases

Citation Management

Have a lot of citations you want to enter in your works cited/references list? Try a citation manager.

Do you need the Web or Desktop version?

 

  • Organize your research Include citations while you write your paper
  • Build a bibliography in a variety of formats
  • Import references from library databases and Google Scholar.

Industry Analyses

Industry Surveys

Research those good ideas and make sure they'll work!

Industry surveys break down current trends, profitability, costs, competition and consumer preferences in an industry. Sometimes called market research.

First Research - A great one stop location for industry surveys and analysis.

IBIS World - Lots of industry surveys - check it out!

Marketline Advantage - Features detailed, comprehensive industry research reports

Passport - Industry analysis, SWOTs, consumer analysis, market share and statistics

 

also:

ABI Inform (click data and reports tab at top)

hint: Competitive Strategy - Michael Porter's crucial book will teach you how to understand the state of your industry and your competition. The building blocks for your plan.  An earlier edition is here.

Tutorial

Periodical List

LinkSource checks our other databases to find a copy of your article in one of our other databases. Sometimes you'll see this image:

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