Skip to main content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

Advertising: Advanced Searching

This advertising guide was created to support research in advertising

Advanced Searching

Research Hacks:

Citation Analysis Databases  Choose a citation analysis database to see the most influential articles in a field.

Credo Alkek reference source for ideas on keywords and background information.

Dissertations and Theses Full Text (read PHDs and Master's Degrees for style, content and their bibliographies)

E-Reference Sources at Alkek Library full list of our e-reference resources: full-text subject encyclopedias and dictionaries

Oxford Reference Alkek reference source for ideas on keywords and background information

Periodical List Look up your journal citation and see which database has it.

WorldCat - Every book in the world, even if we don't have it. Request through Interlibrary loan.