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MKT 3375: Marketing for Social Change: Articles

This is a research guide created for Marketing 3375 - Social Marketing

Periodical List

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Journal Articles

Great articles on issues in advertising, marketing and how cultures hear messages in media.

Mass communication, journalism, mass media, speech communication, human interaction, rhetoric, health communication, communication & new media, & communication history.

  • PAIS  Public Affairs International - among other topics, a good place to find information on marketing campaign to affect the public good.

Citation Example

Journal Article Citation

Citation Management

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  • Organize your research Include citations while you write your paper
  • Build a bibliography in a variety of formats
  • Import references from library databases and Google Scholar.