MKT 3375: Marketing for Social Change: Articles

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• Communication and Mass Media Complete

Great articles on issues in advertising, marketing and how cultures hear messages in media.

• ComAbstracts

Mass communication, journalism, mass media, speech communication, human interaction, rhetoric, health communication, communication & new media, & communication history.

• PAIS  Public Affairs International - among other topics, a good place to find information on marketing campaign to affect the public good.

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