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MKT 4330: Promotion Strategy: Suggested Databases

Periodical List


LinkSource
 checks our other databases to find a copy of your article in one of our other databases. Sometimes you'll see this image:

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Video Databases

Academic Video Online - Among other subjects, includes Business and Economics Video Online.

Business and Economics Video Online - Marketing, sales, finance, macro & microeconomics, personnel management, logistics & operations, strategy, negotiations, theory, cross-cultural issues, social media marketing, ethics, project management, leadership, and entrepreneurship.

Suggested Databases

Articles and News

Companies, products, business conditions, trends, corporate strategies, management techniques, accounting & auditing, banking, data processing, economics, finance, management, health care, human resources, insurance, marketing, advertising, real estate & telecommunications.

Many full text articles, some full text proceedings. Investment, industry, company, & market research reports. Case studies, company profiles, & financial data.

Citation Example

Journal Article Citation

Citation Management

 

  • Organize your research Include citations while you write your paper
  • Build a bibliography in a variety of formats
  • Import references from library databases and Google Scholar.