Public Health

Provides students with a comprehensive overview of the practical and theoretical skills needed to plan, implement, and evaluate health promotion programs in a variety of settings. Features information throughout, including the new Responsibilities and Competencies generated from the Health Education Specialist Practice Analysis-2015 (HESPA-2015), and reflects the latest trends in the field.

The Intervention Mapping bible, updated with new theory, trends, and cases provides guidance through the planning process from a highly practical perspective. Using an original framework called Intervention Mapping, this book presents a series of steps, tasks, and processes that help you develop effective health promotion and education programs using a variety of approaches. This book guides you through the planning process using the latest developments in the field, and a practical approach that serves across discipline boundaries. Merge multiple theories into a single health education solution Learn the methods and processes of intervention planning Gain a practical understanding of multiple planning approaches Get up to date on the latest theories, trends, and developments in the field Both academic and practice settings need a realistic planning handbook based on system, not prescription.

The research methods described cover the assessment of health needs, morbidity and mortality trends and rates, costing health services, sampling for survey research, cross-sectional and longitudinal survey design, experimental methods and techniques of group assignment, questionnaire design, interviewing techniques, coding and analysis of quantitative data, methods and analysis of qualitative observational studies, and types of unstructured interviewing, covering: Complex interventions ; Mixed research methods ; Psychometrics ; Secondary data analysis ; Systematic reviews ; Pertinent social science concepts.