MC 3360: Public Relations Research Methods: Finding Books

Having trouble with keywords? Click on the book title to see a listing of Subject Headings.

Subject Headings Suggestions:

Advertising - Psychological Aspects

Advertising - United States

advertising campaigns

Advertising Copy

advocacy advertising

Google Analytics

Web usage mining

Branding

Consumer Behavior

Consumers - Psychology

Consumers Research

Internet Advertising

Marketing - Data Processing

Marketing - Psychological Aspects

Marketing Research

public relations

publicity

Social Marketing

special events marketing