Marketing

Previously known as Ad $pender presents advertising expenditure information on over 100,000 brands and product categories, major industries, and companies across 18 media including cable and network TV, broadcast radio networks, major national newspapers and hundreds of business-to-business and consumer magazines. (1) Enter a company and find out how much they spend and which agencies they use. (2) Find an agency by specialty (magazine, tv, etc.) and see who their clients are (3) Find companies by industry type (SIC and NAICS) or geography.

Previously known as Advertising RedBooks contains U.S. and international agency profiles, global advertiser profiles and brands by company. Listings include executive names, emails, advertising expenditures, media categories, annual sales, brand names, SIC/NAICS codes, and other key data. The Agency Database contains detailed profiles with accounts lists, fields of specialization, key agency personnel, emails and more.

Presents circulation rates for magazines and get consumer profiles for products as well (under Mediamark reporter).

Contains advertising and marketing sources and research from websites, print (consumer magazines, newspapers, business publications), demographic market areas for TV and radio, out of home media, and international media guides for consumers and newspapers worldwide.