Marketing

This guide was created to support the Department of Marketing at Texas State University.

If you have any questions about this guide or about finding Marketing resources, please contact the Liaison Librarian for the McCoy College of Business

Start Your Research, the search box on the University Libraries' homepage, and all Ebsco databases now display a new search interface. View the video below for tips on how to best search in this updated interface.

Encyclopedias and other reference works are an excellent place to start a research project by helping you get a foundation in a topic. Use Reference Sources

• For Explanations of management and business terminology
• Overviews of the existing research and best practices on a management topic
• Training on important business skills
• Short biographies of influential thinkers, and
• Lists of good sources to start looking at

Reference Collections:

Credo Reference: Searches dozens of reference titles in, market research, marketing and business.

Oxford Reference Online: Searches a number of Oxford business & management reference titles that include marketing. Many have an international focus.

Handbook of Research on Digital Media and Advertising
Encyclopedia of Major Marketing Strategies
Blackwell encyclopedic dictionary of marketing
Handbook of Research on Marketing and Corporate Social Responsibility
Handbook of Online and Social Media Research: Tools and Techniques for Market Researchers
Handbook of Marketing Scales  (Meryl Brodsky/UT Austin tutorial on the publication of this title by Sage 2011 edition)