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Collection Development Guide: Marketing: Program Purpose and Description

Program Mission

The mission of the Department of Marketing is to educate students to function and grow in a dynamic business world. To accomplish this mission, faculty will combine effective teaching with basic, applied, and instructional scholarship (focused primarily on applied research) with professional service. The faculty will strive for quality in all course activities to help prepare students for leadership and service in a diverse, global, and competitive environment.       

The Library will purchase material at the Instructional level (2), for the library’s collection in support of the following degreed programs:   

  1. Graduate marketing classes geared toward the MBA, Business Administration program, thesis or non-thesis program     
  2. BBA, with a major in Marketing, with or without teacher certification.     

The department will also purchase Marketing related material in support of the Latin American Business Certification Program at the Instructional level (2), and will purchase material at the Research level (3) for the library in support of the Marketing dept. faculty research.

Business Librarian