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Collection Development Guide: Marketing: Selection Criteria

Selection Criteria

C. Specific Selection Criteria:

 

1. Principles of Marketing

 

2. Retailing,

 

3. Selling

 

a. Sales management

 

b. Promotion

 

c. Advertising

 

d. Consumer behavior

 

e. Wholesaling

 

4. International Marketing, with a concentration on Latin American business, but not limited to Latin American business.

 

5. E-commerce

 

6. Market Research

 

7. Marketing Management

 

8. Integrated Marketing Commmunications

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