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Collection Development Guide: Marketing: Selection Criteria

Selection Criteria

C. Specific Selection Criteria:


1. Principles of Marketing


2. Retailing,


3. Selling


a. Sales management


b. Promotion


c. Advertising


d. Consumer behavior


e. Wholesaling


4. International Marketing, with a concentration on Latin American business, but not limited to Latin American business.


5. E-commerce


6. Market Research


7. Marketing Management


8. Integrated Marketing Commmunications

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