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Collection Development Guide: Marketing: Call Numbers

OCED Call Numbers

LC numbers

Description

Collecting Levels

HC79.C6

Consumers

2,3

HD2757.15

Market Share

2,3

HF1416-1416.6

International Marketing, Latin American business

2,3

HF5410-5417.5

Principles of marketing

2,3

HF5415.13

Marketing Management

2,3

HF5415.2

Market research

2,3

HF5415.3

Market surveys

2,3

HF5415.32-5415.33

Consumer behavior

2,3

HF5419-5421.5

Wholesaling

2,3

HF5428-5429.6

Retailing

2,3

HF5429.7-5429.6

Shopping Centers

2,3

HF5438-5439

Selling

2,3

HF5438.4

Sales management

2,3

HF5438.5

Promotion

2,3

HF5460-5469.5

Dept stores, mail order

2,3

HF5548.32-5548.33

E-commerce

2,3 see also Management

 

Other Marketing Call numbers:

GT1-7070 Manners and customs (General)

GT170476 Houses. Dwellings

GT500-2370 Customs relative to private and public life

Gt5320-6720 Customs relative to special classes

GV1-1860 (General)

GV1199-1570 Games and amusements

GV1800-1860 Circuses, spectacles, etc.

HA1-4737 Statistics (General)

HA154-4737 Actual data and summaries of data

HD58 Location of Industry

HD59-59.6 Public relations

Business Librarian