S&P NetAdvantage tutorials via Market Intelligence
Industry Surveys
Research those good ideas and make sure they'll work!
Industry surveys break down current trends, profitability, costs, competition and consumer preferences in an industry. Sometimes called market research.
Business Source Complete – from the main page, scroll down and choose SWOT analyses on the right side and search your company
Marketline Advantage - Type in your company name, get results and then select SWOT on the right side of the screen.
ABI Inform (keyword search your company and the word SWOT)
BONUS IDEA:
Looking for a summary of a company's business strategy? The 10-K annual report form is one possible source (available on the company's internet site, through Mergent or the SEC's Edgar database
This material usually comes in their business description, which is Part 1 of a standard 10-K format and early in the doc. You may also do a CTRL-F word find for keywords.