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MC 3372: Advertising Media Planning: Research Databases

This guide is for Professor Craig's MC 3372 Advertising Media Planning course.

Finding Article Fulltext

Databases automatically link you to the fulltext or offer the option to check to find a copy of your article, "Full Text Finder". Sometimes you'll see this option under Access Options:

Journal Articles and Business News

Companies, products, business conditions, trends, corporate strategies, management techniques, accounting & auditing, banking, data processing, economics, finance, management, health care, human resources, insurance, marketing, advertising, real estate & telecommunications.

Many full text articles, some full text proceedings. Investment, industry, company, & market research reports. Case studies, company profiles, & financial data.

Industry Analysis, Consumer Profiles and More

Company, industry, financial and country profiles that include company description, history, products, competitors and key employees. Industry profiles include segmentation, competitive landscape, leading companies,forecasts, economic performance, potential development and business environmental analysis. Case Studies offer concise evaluations of the latest innovative company strategies

Presents comparative business statistics. Arranged by four-digit SIC code, each entry features a descriptive title; data and market description; a list of producers/products along with their market share; and cites original sources.

Full-text market research reports, tailored for the academic community. Business topics range from Beverages to Water Management.

Market profile reports, demographics reports, lifestyle analysis reports, and PRIZM reports. Data are available for all 210 DMAs and 3,000 U.S. counties.

A global market information database with extensive industry, company, country and consumer reports and statistics. Reports on emerging industries, country and consumer trends.

Extensive demographic, business and marketing data from sources such as census data from 2000 and 2010,Current Estimates, Five Year Projections, the Experian SimmonsLOCAL® and Nielsen Claritas PRIZM® Data Packages.  

Advertising and marketing sources and research. Includes Digital Media, Consumer Magazine Media, Business Publication Media, Local Media by DMA, Newspaper Media, Radio Media, Out-of-Home Media, TV and Cable Media, Segmentation & Market Solutions, Print Circulation, and International Media Guides for Consumers and Newspapers Worldwide.

This database requires individual registration before access. Click on “Register for a FREE Account” and follow the instructions. An email with an activation link will ONLY be sent to a Texas State email address. The MRI+ database provides summary tables of key audience and product usage data from a national probability sample of 27,000 households. Please see the MRI Internet User Guide for help or watch our YouTube video.

Advanced Searching

Research Hacks:

Citation Analysis Databases  Choose a citation analysis database to see the most influential articles in a field.

Credo Alkek reference source for ideas on keywords and background information.

Dissertations and Theses Full Text (read PHDs and Master's Degrees for style, content and their bibliographies)

E-Reference Sources at Alkek Library full list of our e-reference resources: full-text subject encyclopedias and dictionaries

Oxford Reference Alkek reference source for ideas on keywords and background information

WorldCat - Every book in the world, even if we don't have it. Request through Interlibrary loan.