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MC 3372: Advertising Media Planning: Home

This guide is for Professor Craig's MC 3372 Advertising Media Planning course.

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Kellogg on Advertising and Media by Bobby J. Calder (Editor); Philip Kotler (Foreword by)
Call Number: HF5826.5 .K46 2008, Alkek General, Floor 5
ISBN: 9780470119860
Publication Date: 2008-04-25
Digital Advertising by Andrew McStay
Call Number: HF 5826.5.M366 2010, Alkek General, Floor 5
ISBN: 9780230222410
Publication Date: 2009-12-15

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