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MC 3372: Advertising Media Planning
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MC 3372: Advertising Media Planning
This guide is for Professor Craig's MC 3372 Advertising Media Planning course.
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Ad and Media Buys
Ad$pender and Ad$ummary
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College of Fine Arts and Communication Liaison Librarian, Open Licenses Librarian
Tara Spies Smith
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512-408-3732
Subjects:
Anthropology
,
Art and Design
,
Family and Consumer Sciences
,
Fine Arts and Communication
Welcome!
Kellogg on Advertising and Media
by
Bobby J. Calder (Editor); Philip Kotler (Foreword by)
Call Number: HF5826.5 .K46 2008, Alkek General, Floor 5
ISBN: 9780470119860
Publication Date: 2008-04-25
Digital Advertising
by
Andrew McStay
Call Number: HF 5826.5.M366 2010, Alkek General, Floor 5
ISBN: 9780230222410
Publication Date: 2009-12-15
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