Business Trends, Case Studies, & More
- ABI/Inform Global This link opens in a new windowDatabase covering several topics, including companies, products, business trends, corporate strategies, data processing, finance, marketing, advertising, and more.
- Business Source Complete This link opens in a new windowDatabase including full text articles, investment, industry, company, market research reports, case studies, company profiles, and financial data. Includes SWOT analyses and 55 videos from the Harvard Business School Faculty Seminar Series.
- Communication Source This link opens in a new windowDatabase covering topics of communication, mass media, public relations, and more.
Market Profiles, Demographics, Psychoanalytics
- Ad*Access This link opens in a new window
Over 7,000 U.S. and Canadian magazine and newspaper advertisements in five product categories - Beauty and Hygiene, Radio, Television, Transportation, and World War II propaganda. 1911-1955.
- Marketresearch.com Academic This link opens in a new windowMarket research reports on these industries: service, consumer goods, food & beverage, heavy Industry, public sector, technology & media.
- Claritas 360 This link opens in a new window
Currently unavailable. Please use Claritas Prizm inSimplyAnalytics.Detailed analysis of consumers and markets to create successful marketing strategies. - Passport This link opens in a new window
Vendor is working to resolve known problem with access via mobile devices (01/15/2025)A global market information database with extensive industry, company, country and consumer reports and statistics. The most detailed information can be found in Cooking Ingredients & Meals, Dairy Products & Alternatives, Snacks, and Staple Foods. - SimplyAnalytics This link opens in a new window
Extensive demographic, business and marketing data from sources such as census data from 2000 and 2010,Current Estimates, Five Year Projections, the Experian SimmonsLOCAL and Nielsen Claritas PRIZM Data Packages. Coverage: 2000-present. 10 simultaneous users.
- SRDS Online This link opens in a new windowContains advertising and marketing sources and research from websites, print (consumer magazines, newspapers, business publications), demographic market areas for TV and radio, out of home media, and international media guides for consumers and newspapers worldwide.
- MRI Simmons Catalyst This link opens in a new window
Contains demographic information about American consumers; products they use, income and education level, what types of media they prefer. Data is at least two years old. For this resource, it is important to logout before closing your browser window.
