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MC 4317: Advertising Account Planning: Research Databases

Why should I use a library database?

Databases are an efficient search tool when you're conducting research because they search multiple topics and various formats simultaneously. Instead of searching through multiple academic journals, statistics, case studies, company profiles, and more.

This page has several databases that are frequently used in the School of Journalism and Mass Communication. 

Visit the Research Databases page to access more databases available through Alkek Library.

Periodicals/Full Text Finder

Use Periodical List to search for an academic journal, magazine, or newspaper. You may also browse journals by discipline. 

Full Text Finder checks multiple library databases in order to located a full text of an article.

Business Trends, Case Studies, & More

Simmons Insight/MRI

Market Profiles, Demographics, Psychoanalytics