Altmetrics, or alternative metrics, are new measures that take into account online reader behavior, network interactions with content, and social media. Altmetrics are meant to complement, not replace, traditional impact measures and are measures of online attention and engagement.
Altmetrics measure impact at the article/item level. Examples of Altmetrics include:
Altmetrics are measures of attention, not quality!
Strengths of Altmetrics
Currency - Altmetrics can be gathered and calculated immediately, compared with traditional citations that accumulate slowly.
Diversity - Altmetrics capture data from a variety of sources, not just the traditional academic publishing setting, and thus may reflect the broader impact of research beyond the scholarly community. Additionally, altmetrics can be captured for research outputs beyond articles, like data sets, software, molecular structures, etc.
Many altmetrics are embedded in our databases. Look for links such as "Article Metrics" or "Metrics." For example, Scopus, EBSCOhost databases, EBSCO Discovery Service, ScienceDirect, Engineering Village display PlumX metrics.
Sage, Wiley, Taylor & Francis, and Nature display Altmetric data. Altmetric collects relevant mentions from social media sites, newspapers, policy documents, blogs, Wikipedia, and many other sources. To help you put the data in context, Altmetric gives the output an Altmetric Attention Score indicating the level of online attention the item has received.The scoring algorithm takes various factors into account, such as the relative reach of the different sources of attention :
ImpactStory collects and aggregates data from multiple sources across the web to produce a single impact report. Sources include Facebook, PLoS, SlideShare, Topsy (for tweets), Mendeley, delicious, CiteULike, Scopus, Wikipedia, and PubMed.