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Advertising and Promotion
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Call Number: HF5823 .H185 2015, Alkek General, Floor 5ISBN: 9781446280713Publication Date: 2014-12-12 -
Advertising As Culture
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Call Number: HF5821 .A382 2013, Alkek General, Floor 5ISBN: 9781841506142Publication Date: 2013-03-15 -
Advertising Age
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Call Number: HF5813.U6 T56 2012, Alkek General, Floor 5ISBN: 9781111528751Publication Date: 2011-08-15
Reference Resources
Handbook of Marketing Scales (UT Austin tutorial on the publication of this title by Sage 2011 edition)