Library Catalog
The Library Catalog is like a store catalog - it's a list of items available at the University Libraries. Use the Library Catalog to search for print resources, multimedia resources, and ebooks. The Library Catalog also provides location and availability details. The library catalog is a type of database, so you can use the same search strategies you would use in a database, including "phrase searching," Boolean operators, and truncation.
Start Your Research
Books, eBooks, and multimedia can also be searched using Start Your Research by limiting on the left to Library Catalog after a search is run.
Google Books
Discover thousands of book titles here and see if we own them (note: Google Books does not let you read entire books)
Worldcat
Searches libraries worldwide - built-in interlibrary loan request button allows you to get material we don't own.
Marketing-related Subject Headings:
Consumer Behavior
Marketing - Psychological Aspects
Marketing Research
Consumers Research
Consumers Psychology
Marketing - Data Processing
Social Marketing
Analyzing Web Users (Google Analytics, etc.)
Web Analytics
Advertising campaigns advocacy
Advertising public relations
Advertising, Publicity
Sales presentations
Special events marketing
Sports--marketing
Exchange Theory (sociology)
Interpersonal communication
Social Interaction
Social Groups Influence
Copywriting
Commercial art
Industrial design
Advertising Subject Headings
Advertising - United States
Advertising Copy
Advertising - Psychological Aspects
Branding
Internet Advertising
Propaganda
Graphic Design