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Advertising: Suggested Databases

This advertising guide was created to support research in advertising

Periodical List


LinkSource
 checks our other databases to find a copy of your article in one of our other databases. Sometimes you'll see this image:

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Suggested Databases

Companies, products, business conditions, trends, corporate strategies, management techniques, accounting & auditing, banking, data processing, economics, finance, management, health care, human resources, insurance, marketing, advertising, real estate & telecommunications.

Over 7,000 U.S. and Canadian advertisements in five product categories - Beauty and Hygiene, Radio, Television, Transportation, and World War II propaganda. Covers the years 1911-1955.

Advertising expenditure information on over 100,000 brands and product categories, major industries, and companies across 18 media including cable and network TV, broadcast radio networks, major national newspapers and hundreds of business-to-business and consumer magazines.http://catalog.library.txstate.edu/record=e1000442~S1a

Contains U.S. and international agency profiles, global advertiser profiles and brands by company. Listings include executive names, emails, advertising expenditures, media categories, annual sales, brand names, SIC/NAICS codes, and other key data. The Agency Database contains detailed profiles with accounts lists, fields of specialization, key agency personnel, emails and more.

Many full text articles, some full text proceedings. Investment, industry, company, & market research reports. Case studies, company profiles, & financial data.

Great articles on issues in advertising, marketing and how cultures hear messages in media.

           MarketLine Advantage

MarketLine Business Information Center features 10,000 company, 3,000 industry and 100 country profiles. Company profiles include company description, history, products, competitors and key employees. Industry profiles include segmentation, competitive landscape, leading companies and forecasts. Country profiles include economic performance, potential development and business environmental analysis.

Full-text market research reports, tailored for the academic community. Business topics range from Beverages to Water Management.

Passport GMID Database

 

The Passport Global Market Information Database (GMID) is an online database offering intelligence on countries, markets, companies, consumers and lifestyles. It contains more than 1 million country, market and lifestyle statistics 4,500 market research reports, global reports, country reports, company reports, market share and brand share rankings and 3,000 company profiles. Data are comparable across countries, years and data type. The historic and forecast data enable you to build detailed country profiles and analyse trends from1977-2016.

 

This database features economic demographics for local areas, as well as market share and psychographics. 

Online collection of SRDS publications Consumer Magazine Advertising Source, Lifestyle Market Analyst, Newspaper Advertising Source, Radio Advertising Source, Out-of-Home Advertising Source, Interactive Advertising Source, and TV and Cable Source

 

Citation Example

Journal Article Citation

Citation Management

Have a lot of citations you want to enter in your works cited/references list? Try a citation manager. Do I need the Web or Desktop version?

 

  • Organize your research Include citations while you write your paper
  • Build a bibliography in a variety of formats
  • Import references from library databases and Google Scholar.