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MGT 4350: Business Plan Development: Your Community and Competition

This is a research guide for Dr Minifie's Management 4350 class.

Map Your Community and Competitors

Using Reference USA to look up local competitors. Note: some of the interface has changed, but the tutorial is still accurate.

What Are Psychographics?

These are local values and attitudes that may help you anticipate the reaction to a new business idea.

In Simply Analytics, they are located under Simmon Data and called lifestyle statements. .


Privco Database also contains information on private companies in your location.