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Articles about economic conditions, management techniques, theory and practice of business, advertising, marketing, economics, human resources, finance, and taxation. 1971-present
Company, industry, financial, and country profiles. Includes company description, history, products, competitors, and key employees; industry segmentation, competitive landscape, leading companies, forecasts, economic performance, potential development, and business environmental analysis. Case Studies provide concise evaluations of the latest innovative company strategies. Current / past 2 years to present.
Reports by advertising agencies in a booming era for consumerism. Includes the complete reports of Ernest Dichter, the eras foremost consumer analyst and market research pioneer.
Contains demographic information about American consumers; products they use, income and education level, what types of media they prefer. Data is at least two years old. For this resource, it is important to logout before closing your browser window.
Extensive demographic, business and marketing data from sources such as census data from 2000 and 2010,Current Estimates, Five Year Projections, the Experian SimmonsLOCAL and Nielsen Claritas PRIZM Data Packages. Coverage: 2000-present. 10 simultaneous users.
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