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MKT 3375: Marketing for Social Change: Home

This is a research guide created for Marketing 3375 - Social Marketing

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Keyword Searching

AND

"Green energy" and economics results with both terms appearing anywhere in the document. The quotes around "green energy" searches for the phrase "green energy" instead of individual words.

Real-life use: REFINES your search. You'd do this search to get green energy articles that concentrate more on the economic side of green energy, for example.

NOT

Rejects articles that contain a word or phrase. Example: You're interested in animals but NOT birds.

Real-life use: REFINES a search. For a topic with many subcategories, takes out what you don't want.

OR

Green energy or solar. Gets articles with either "green energy" or solar.

Real-life use: EXPANDS your search. For example, when your topic is called a couple of different things.

Tip: Use advanced searching techniques like the parentheses here: (baseball or football) and (advertising or marketing)

Subject Guide