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MGT 3360: Studies in Entrepreneurship: Know Industry Trends

This guide was created for Management 3360 class.

Industry Surveys

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Industry Analyses

Industry Surveys

Research those good ideas and make sure they'll work!

Industry surveys break down current trends, profitability, costs, competition and consumer preferences in an industry. Sometimes called market research.

First Research - A great one stop location for industry surveys and analysis.

IBIS World - Lots of industry surveys - check it out!

Marketline AdvantageFeatures detailed, comprehensive industry research reports

 

also:

ABI Inform (click data and reports tab at top)

hint: Competitive Strategy - Michael Porter's crucial book will teach you how to understand the state of your industry and your competition. The building blocks for your plan.  An earlier edition is here.

Trade Organizations

Trade or professional organizations can be good sources for otherwise hard to find statistics on sales, volume, value, industry trends or other news. Many times these figures are cited as definitive as possible sources.

There are organizations for toys, chocolate, automobile salesmen, and so on.

They have stats like this:



You can do a google search for their websites or.....

you can search our database Ward's Directory and be sure to select advanced search and search the Encyclopedia of Associations by keywords. More clicks but better results.

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