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MGT 3360: Studies in Entrepreneurship: Your Community and Competition

This guide was created for Management 3360 class.

What Are Psychographics?

These are local values and attitudes that may help you anticipate the reaction to a new business idea.

In Simply Analytics, they are located under Simmon Data and called lifestyle statements. 


Map Your Community and Competitors

Using Reference USA to look up local competitors. Note: some of the interface has changed, but the tutorial is still accurate.


PRIVCO database will give estimates of specific local businesses.