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MGT 3360: Studies in Entrepreneurship: Your Community and Competition

This guide was created for Management 3360 class.

What Are Psychographics?

These are local values and attitudes that may help you anticipate the reaction to a new business idea.

In Simply Analytics, they are located under Simmon Data and called lifestyle statements. They are also featured in Local Market Audience Analyst.

Traffic Counts

Don't forget to use traffic counts!

Available from CAMPO here.



Map Your Community and Competitors

Using Reference USA to look up local competitors.