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Advertising: Websites

This advertising guide was created to support research in advertising

Google Scholar

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Suggested Web Sites

 

Alkek Library's Selected Marketing Links - a selection of cool and unusual marketing links on the web

Selected Advertising Links - Advertising links selected by Alkek Library

Evaluating Web Pages

CHECKLIST FOR EVALUATING A WEB PAGE:

  • Identify the author and the author's expertise on the topic.
  • Verify the facts, statistics, or quotes on the web page in another source.
  • Identify the agenda of the page: are they selling something or promoting a point-of-view that benefits them? 
  • Check to see when the page was last updated. If you can't find a date, consider using a different source.

 DO THE ABOVE BECAUSE:

  • Most people don't know what they are talking about.
  • Many people will make up facts, misrepresent facts, or leave out facts in order to support their position.
  • People will tell you anything if money or power is somehow involved.

AND IN THE END:

  • Learn to think for yourself and do not rely on gathering other people's opinions posted on the internet.