What's the problem? Prove it!
OK, the problem is obvious, right? Not to your audience.
To prove to your audience that the problem exists, you have to build a case for it:
- provide a background (history) of the problem,
- show evidence that it is a problem,
- give examples of how the problem shows up in the real world,
- explain the negative consequences of the problem,
- provide reasons the problem exists,
- and explain why it must be addressed.
You're going to need to do research.